Award winning director Saman Salur turns his hand to fly-on-the-wall documentary-making in this short film. It provides a brief but fascinating insight into the lives of three men who, unusually, live by the side of a motorway - in the hollow tower holding up an advertisement for Sony. Providing insight into their habits as they talk and watch TV shows and adverts, 'It's a Sony!' is an unintrusive reflection on their lives, which provides food for thought into the pervasive presence of advertising.
Synopsis by IMVBox.com