The film reflects the clash between tradition and modernity in Iranian society in the early 1930s. A director (Ovanes Ohanians) looks for a subject for his movie and someone suggests that he films Haji Agha secretly. Haji is very rich and frowns upon cinema. Haji's daughter, son-in-law, and servant help the director with the film as well. Haji's watch gets lost, and he suspects his servant. Haji and his son-in-law start chasing him. At first, they tail him to the dentist's, and then they meet a fakir who claims he can find the lost watch. He does some strange things. The director photographs Haji all the time. Then Haji watches the film and becomes aware of the true merits of cinema.