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Advertise Policy

IMVBox Ad Policy:

 

Advertisements must not interfere with navigation on IMVBox.com, access or alter user’s computer settings or preferences, or otherwise unduly or inappropriately interfere with the user’s experience;

 

All content must only come from the serving ad server’s domain and the content served may not call in content from any other domain;

 

All domain/URL references must be named domains, no raw IP addresses are allowed;

 

All advertisements must generate a new window and the existing IMVBox window must remain open;

 

The display URL must be the actual destination URL (no redirects);

 

The destination URL of an advertisement must work properly and resolve to a working website;

 

Advertisements must not trigger downloads of software to a user’s computer without first providing the user with clear and conspicuous disclosures regarding the installation, operation and removal of the software, and providing the user with an opportunity to decline to install the software after such disclosures are made;

 

The creative must incorporate the advertiser’s logo or brand name. It is not mandatory, but is advised for a higher Click Through Rate (CTR);

 

The creative must contain a clear/strong Call to Action (CTA). Examples of acceptable CTAs include “Shop now,” “Watch video,” or “Learn more.” Ads cannot contain non-specific calls to action, such as “Click here.”;

 

The creative may not use IMVBox logos or trademarks, or mention or refer to IMVBox, its site, or its brand in any manner, without IMVBox’s prior consent;


Companies related to Streaming Iranian Videos Online are not allowed to promote on IMVBox.com.


IMVBox allows up to six different creatives per banner size and up to four different videos ads per campaign, avoiding ad fatigue and improving advertising CTR;


All impression delivery and billing will be based on IMVBox reporting numbers. These reports are generated by Google DoubleClick for Publishers (DFP);


Payments will only be charged after campaign has been approved by IMVBox;


If a creative does not conform to IMVBox’s digital ad specifications and advertising guideline, IMVBox reserves the right to remove the creative;


All creative assets must be hosted on DFP IMVBox account, including Video ads. YouTube links are not allowed.


IMVBox is committed to privacy & data security, including the EU General Data Protection Regulation (GDPR). We continuously review our advertising policy, and advertising partners are expected to follow the same guideline.

 

IMVBox Ad Requirements:

 

Website Banners

File format: JPEG, PNG , GIF and HTML5* - Size: 150kb max.

 

 
 

-All sizes are required.

-HTML5 creatives must be SSL compatible to serve to HTTPS sites. Animation and video can autoplay, but the customer must initiate audio. There is a 30-second maximum length.

 


Video Ads

Video: .MOV or .MPEG4.  - Size: 30mb max.

Maximum length: Pre Roll - 15 seconds / Mid Rolls - 30 seconds

 

 

Email Banner

File format: JPEG, PNG and GIF - Size: 150kb max.

 
 

All creatives will be tested before campaign starts, if identified an issue, advertiser is responsible for fixing it. IMVBox will provide all necessary information for such correction.

 

Unacceptable Ad Content

 

Alcohol and Alcohol-Related Content;

 

Gambling or gambling paraphernalia, including online gambling, poker or bingo;

 

Illicit drugs, drug paraphernalia or products to beat drug tests;

 

Lethal or non-lethal weapon sales, including guns, gun parts, BB guns, bows, mace, black powder, ammunition and firearm accessories;

 

Content that is emotionally exploitative, controversial or that uses negative depictions of humans or animals;

 

Content that is obscene, defamatory, libelous, or infringing or invasive of intellectual or personal rights;

 

Content that is threatening, abusive, harassing, hateful, or that incites violence or intolerance, or that advocates or discriminates against a protected group, whether based on race, color, national origin, religion, disability, sex, sexual orientation, disability, age or other category;

 

Content that promotes any illegal, deceptive or dangerous products, services, or activities, including hacking or evading law enforcement;

 

Deceptive, false or misleading content;

 

Excessive violence including blood, gore, and violent gun play;

 

Foul, vulgar or obscene language, scatological references, or content that features nudity;

 

Political candidate, political party or issue related ads;


Pornography and products claiming to enhance sex, as well as other “adult” sexual products and services;


Products or services deemed to be used for privacy invasion;


Products or services that infringe, encourage, or enable, the infringement of intellectual property or personal rights;


Products that are ‘marketed to children’ through messaging, imagery, or targeting;


Tobacco or tobacco related products, including e-cigarettes and accessories


Ads cannot contain religious or political content.


Glossary


Impressions: The number of impressions of a particular advertisement is determined by the number of times the ads are displayed.

Call to Action (CTA): Is an instruction to the audience designed to provoke an immediate response, such as "call now", or "visit a store today"

Click Through Rate (CTR): CTR is the number of clicks that your ad receives divided by the number of times your ad is shown: clicks ÷ impressions = CTR. For example, if you had 5 clicks and 100 impressions, then your CTR would be 5%

DoubleClick for Publishers (DFP):  is an advertisement software as a service application run by Google.

EU General Data Protection Regulation (GDPR): is a regulation in EU law on data protection and privacy for all individuals within the European Union.


For more information, please,  contact support@imvbox.com.